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Breaking Down Hate – Building Peace Through Tourism
This article discusses the many ways in which tourism can be a tool for peacebuilding and, with peace, can thrive.


Metric Centric Vs. Strategy Centric. Are DMOs Missing the Forest from the Trees?
DMOs have become incredibly data-centric over the last 25 years.


Highway 1 Revisited: What We Have – and Have Lost – at this Moment
Arguably, and perhaps similarly, California’s most iconic, scenic, and famed travel route for visitors and residents is Highway 1.


The Copycat Dilemma in Destination Marketing
Despite operating in an industry that thrives on unique experiences and the promise of discovery, DMOs frequently replicate strategies.


The Trump Impact on Tourism: Part 2 Looking Ahead
This article, the second in a two-part series, examines the anticipated impact of the Trump administration on domestic tourism over the next


Los Angeles and California – What is Next for the Destination?
At this writing, I am at my home/office near downtown Los Angeles, experiencing the most devastating wildfires ever in this area.


“And Now for the Latest Poll Results…”
What's Poll Derangement Syndrome? Reading poll after poll and the inability to accurately know their actual outcomes.


The Trump Impact on Tourism: Part 1 Looking Back
One key issue for the new incoming Trump Administration is the potential impact of their policies on the tourism industry.


A Matter of (Mis) Trust for our Travel Industry
Over an extended period, we have witnessed corporate transgressions and betrayal of the public trust by Boeing Corporation.


What if Demographics are the Key to the Future?
Understanding motivations allows DMOs to develop marketing strategies that resonate well with middle-class values and preferences.


Stem Overtourism Impacts
The signs of resident dissatisfaction have been evident in many destinations for many years.


The High Tech, Low Touch Visitor Experience: What Does it Mean?
The balancing act between High-Tech and High-Touch in the tourism industry involves integrating technology to enhance the travel experience


Pride - Take Your Community Pulse
Lesbian Gay Bisexual Transgender Queer+ (LGBTQ+) Pride events have become ubiquitous throughout the U.S., particularly in June, deemed as...


The Connected Visitor
Tourism has continually evolved to adapt to travelers' changing preferences and expectations. In the past, the focus was predominantly on...


Data & Intuition
You may have just read my TAG partner Carl’s article, which begins by critiquing being data-driven, calling it a crutch that can restrict...


Is Being Data-driven Alone Limiting the Effectiveness of Your Competitive Strategy?
“Once in a while, you get shown the light. In the strangest of places if you look at it right.” Robert Hunter For years, we’ve heard the...


E-News That is Really New
We all receive many e-newsletters (like this one!), and as a researcher maybe even more than most! While I quickly browse some, one...


Can Diversity in Developing Your DMO's Competitive Strategy Make You Better? It Appears it Can.
In the past several years, much has been written about diversity, equity, and inclusion in the context of this country's political...


The Power of Play
At Visit California’s recent annual conference, the new state marketing campaign, “The Ultimate Playground” was unveiled. After the...


The Politics of Tourism: A Strategic Approach for DMOs
Introduction The country has never been so divided as it is today. Who would have thought that political and social divisions in the...
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