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Tourism and World Standing: “R-E-S-P-E-C-T” and Reaction
It seems that most countries want "respect" from other countries and people around the world. Why is inter-country respect important? What happens, especially regarding tourism, if a country is not respected?


Is Tourism Past Its Peak? It Depends on How You Look at It
In a post-pandemic world of climate disruption, community resistance, labor and housing shortages, environmental impacts, shifting traveler expectations, and tariffs, it's time to ask the provocative question: Is tourism past its peak?


The Researcher and the Strategist Podcast - Tourism in the Age of Experience
Episode 1 of the Researcher and the Strategist Podcast with Carl Ribaudo and Lauren Schlau.


How the Pandemic and Overtourism Reshaped Destinations and DMOs: A Retrospective
The past several years have brought transformative shifts to the tourism industry, largely driven by two forces: the COVID-19 pandemic and the growing challenge of overtourism. Together, these dynamics disrupted longstanding practices, accelerated innovation, and prompted destinations and Destination Marketing/Management Organizations (DMOs) to rethink their purpose, priorities, and strategies.


What is the “Experience” of Experience Travel?
Hearing many travel industry presentations, seeing countless tourism ads, and reading a myriad of destination descriptions, I’ve noticed the recurring, almost cliché use of the word “experience.”


Breaking Down Hate – Building Peace Through Tourism
This article discusses the many ways in which tourism can be a tool for peacebuilding and, with peace, can thrive.


Metric Centric Vs. Strategy Centric. Are DMOs Missing the Forest from the Trees?
DMOs have become incredibly data-centric over the last 25 years.


Highway 1 Revisited: What We Have – and Have Lost – at this Moment
Arguably, and perhaps similarly, California’s most iconic, scenic, and famed travel route for visitors and residents is Highway 1.


The Copycat Dilemma in Destination Marketing
Despite operating in an industry that thrives on unique experiences and the promise of discovery, DMOs frequently replicate strategies.


The Trump Impact on Tourism: Part 2 Looking Ahead
This article, the second in a two-part series, examines the anticipated impact of the Trump administration on domestic tourism over the next


Los Angeles and California – What is Next for the Destination?
At this writing, I am at my home/office near downtown Los Angeles, experiencing the most devastating wildfires ever in this area.


“And Now for the Latest Poll Results…”
What's Poll Derangement Syndrome? Reading poll after poll and the inability to accurately know their actual outcomes.


The Trump Impact on Tourism: Part 1 Looking Back
One key issue for the new incoming Trump Administration is the potential impact of their policies on the tourism industry.


A Matter of (Mis) Trust for our Travel Industry
Over an extended period, we have witnessed corporate transgressions and betrayal of the public trust by Boeing Corporation.


What if Demographics are the Key to the Future?
Understanding motivations allows DMOs to develop marketing strategies that resonate well with middle-class values and preferences.


Stem Overtourism Impacts
The signs of resident dissatisfaction have been evident in many destinations for many years.


The High Tech, Low Touch Visitor Experience: What Does it Mean?
The balancing act between High-Tech and High-Touch in the tourism industry involves integrating technology to enhance the travel experience


Pride - Take Your Community Pulse
Lesbian Gay Bisexual Transgender Queer+ (LGBTQ+) Pride events have become ubiquitous throughout the U.S., particularly in June, deemed as...


The Connected Visitor
Tourism has continually evolved to adapt to travelers' changing preferences and expectations. In the past, the focus was predominantly on...


Data & Intuition
You may have just read my TAG partner Carl’s article, which begins by critiquing being data-driven, calling it a crutch that can restrict...
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