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We integrate research precision and strategy creativity to provide our clients with insight and solutions to compete effectively. 

Lauren Schlau


Carl Ribaudo


Lauren’s research career began in consumer products, followed by research positions at the San Diego Convention & Visitors Bureau, PKF/CBRE, and other private, not-for profit and public entities. 


Ms. Schlau is engaged professionally with CalTravel (board), Travel & Tourism Marketing Association (board & past president), Travel & Tourism Research Association, L A Tourism & Convention Board, LA5 Rotary (board & marketing committee). 
Ms. Schlau holds a Master of Public Administration (University of Southern California), and Bachelor of Science (Northwestern University). She earned post-grad certificates in Management Development for Entrepreneurs (UCLA Anderson School), and in Organizational Development and Leadership (UCLA Extension), and was a marketing instructor in the UCLA Extension Hospitality Program.

She enjoys cross-country skiing, word games, wine, historic preservation, U.S. Civil War history, and being the dog-person of Cooper.

As an analyst and strategist, Carl designs breakthrough insights, sustainable strategies, and plans that help leaders lead and get the change and results needed to be more effective. Carl has developed new destination tourism strategy approaches that tap into a destination's creativity as a unique competitive asset. He also develops effective change strategies that link a DMO's capabilities to the ever-changing market environment.

Carl is also a writer who has written extensively on business and strategy issues for the tourism industry. Carl previously served on Visit California's Research and ROI Committee and on Travel Nevada's Tourism Marketing Committee. Carl is also a partner in the Travel Analytics Group Tourism research firm, and he is a strategist in the Insights Collective, a national tourism think tank.

He enjoys riding his BMW motorcycle on two-lane roads throughout the west, trap shooting, river rafting, and downhill and cross-country skiing. 

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