media release

The Political Orientation of a Destination is Shaping What Visitors See and Who Might Visit.

By Carl Ribaudo and Lauren Schlau Travel Analytics Group Hiding in plain sight. While the world was dealing with the COVID -19 pandemic,...

Political and Values Impact on Destination Selection Insight for The Tourism Industry

The concept of political orientation and political values in consumer purchase decisions is not new. Political orientation, as well as...

Political and Values Impact on Destination Selection Webinar May 5, 10AM PST Sign Up Here!

Sign Up here! Hi there, You are invited to a Zoom webinar. When: May 5, 2021 10:00 AM Pacific Time (US and Canada) Topic: Political and...

Travel Analytics Group “TAG” is Pleased To Announce The California Traveler

The year 2020 turned our tourism world upside down in a few months! Yet, this is also a unique opportunity to plan for and do things...

California DMO Budgets and COVID-19 Report

COVID-19 continues negatively impact the tourism industry as a whole. How has the the pandemic affected California tourism over the past...

Beyond visitor sentiment: Adaptation to a new tourism dynamic webinar

California Travel Association (CalTravel) recently sponsored a popular webinar event, Beyond Visitor Sentiment: Adaptation to a New...

Adapting to new tourism dynamics. California traveler perceptions and potential actions post COVID19

In an effort to go beyond consumer sentiment and understand what Californians are thinking now and expect to do regarding their near-term...