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Choose the Best Research for the Best Success
I started my tourism industry journey as a research manager at the San Diego Convention and Visitors Bureau. Having just relocated to San...
Are DMOs a Mature Industry? What Are the Risks...
Destination marketing organizations have been around for a long time. Many started as outgrowths of Chambers of Commerce as a tourism...
Crystal Balling for 2024
Greetings from TAG for the new year. We hope to be among the first to offer some insights and trends for travel in 2024 to help you plan...
Institutional Investors in Tourism Destinations. Some Things to Think About
Institutional investors play a significant role in shaping the tourism industry and destinations. It doesn’t matter if your destination...
Regenerating the Golden Goose
Back when destination marketing organizations were facing threats of government withdrawal of funding, the saying was often cited: “don’t...
What’s the BIG IDEA for Your DMO Strategic Plan?
Why do so many DMO strategic plans come up short? Many become a list of tasks and ways to allocate resources. These are low-aiming...
Pirouetting to Promoting Value
How can U.S. destinations revive? Last month my column focused on the strong outbound U.S. international travel market, noting that U.S....
Artificial Intelligence Impacts on DMOs, Something to Consider
Like other technological waves before it, Artificial Intelligence is here and only going to get more integrated into the tourism industry...
Is it time for DMOs to Rethink SWOT?
Almost every DMO nationwide uses a SWOT analysis somewhere in their organization. Be it a strategic plan, a tourism development plan, or...
Rethinking Your Comp Set
An oft-used phrase these days, “nothing is the same,” is nowhere as applicable as in the travel industry! Among the many changes is the...
The 21st Century Visitor Center
Re-imagining Visitor Centers Visitor Centers have been under threat from a variety of travel information sources, Everything from...
Do Political Values Influence Destination Decisions?
By Carl Ribaudo and Lauren Schlau Travel Analytics Group Abstract: Destination Marketing Organizations (DMOs) have largely been...
NOW is THE Time for DMO's to Know - Visitor Thinking Has Changed
During COVID 19 restrictions, most DMO leaders heard many presentations on national and state trends and sentiment. We heard what...
Check out our groundbreaking study on the impact if destination political orientation and its impact
To listen to the Interview here is the link https://omny.fm/shows/destinations-talk-radio/052321-107wchv-destinations-travel-show?in_play...
Political and Values Impacts On Destination Selection
If you missed the presentation of the Political and Values Impact of Destination Selection you can download a complimentary summery here....
The Political Orientation of a Destination is Shaping What Visitors See and Who Might Visit.
By Carl Ribaudo and Lauren Schlau Travel Analytics Group Hiding in plain sight. While the world was dealing with the COVID -19 pandemic,...
Political and Values Impact on Destination Selection Insight for The Tourism Industry
The concept of political orientation and political values in consumer purchase decisions is not new. Political orientation, as well as...
Political and Values Impact on Destination Selection Webinar May 5, 10AM PST Sign Up Here!
Sign Up here! Hi there, You are invited to a Zoom webinar. When: May 5, 2021 10:00 AM Pacific Time (US and Canada) Topic: Political and...
Travel Analytics Group “TAG” is Pleased To Announce The California Traveler
The year 2020 turned our tourism world upside down in a few months! Yet, this is also a unique opportunity to plan for and do things...
California DMO Budgets and COVID-19 Report
COVID-19 continues negatively impact the tourism industry as a whole. How has the the pandemic affected California tourism over the past...
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