Adapting to new tourism dynamics. California traveler perceptions and potential actions post COVID19
In an effort to go beyond consumer sentiment and understand what Californians are thinking now and expect to do regarding their near-term trips within the state, the Travel Analytics Group (TAG) is releasing a groundbreaking study. The study’s primary objective is to provide insight to those marketing to California residents as to their travel related thinking and actions they may take after COVID-19 stay at home orders are lifted. The study highlights post COVID-19 perceptio