California Travel Association (CalTravel) recently sponsored a popular webinar event, Beyond Visitor Sentiment: Adaptation to a New Tourism Dynamic.
This well-attended webinar, created and conducted by the Travel Analytics Group, was designed explicitly for California tourism marketing leaders. If you missed it, you can now watch it here for free.
In this presentation, Carl Ribaudo (President and Chief Strategist, Carl Ribaudo) and Lauren Schlau (President, LS Consulting) develop six key topics with new information and insights into how tourism marketers can best plan for and reach Californians when they resume traveling in the Golden State.