California Traveler and Lifestyle Report
California traveler data you can trust.
Plan wisely. Use data. Strategically.
TAG's California Traveler and Lifestyle Report is a semi-annual, statewide study of California travelers--the country's largest, most active and lucrative travel segment.
What you get
Each California Traveler and Lifestyle Report contains:
statewide and destination-specific visitor profile data
statewide and destination average Net Promotor Score
statewide and destination average Anticipation Score
direct visitor response data (tables) with optional narrative insight providing current and comparative seasonal information
the most comprehensive recreation and lifestyle database
The largest, most comprehensive, current, continuous and
applicable database of California travelers.