Reliable Insight.

California Traveler and Lifestyle Report

California traveler data you can trust.

Plan wisely. Use data. Strategically.

 

TAG's California Traveler and Lifestyle Report is a semi-annual, statewide study of California travelers--the country's largest, most active and lucrative travel segment.

What you get

Each California Traveler and Lifestyle Report contains:

  • statewide and destination-specific visitor profile data

  • statewide and destination average Net Promotor Score

  • statewide and destination average Anticipation Score

  • direct visitor response data (tables) with optional narrative insight providing current and comparative seasonal information

  • the most comprehensive recreation and lifestyle database

The largest, most comprehensive, current, continuous and

applicable database of California travelers.

 

LEARN MORE

Pricing is tiered depending on the level of detail requested.