Reliable Insight.

California Traveler and Lifestyle Report

California traveler data you can trust.

Plan wisely. Use data. Strategically.


TAG's California Traveler and Lifestyle Report is a semi-annual, statewide study of California travelers--the country's largest, most active and lucrative travel segment.

What you get

Each California Traveler and Lifestyle Report contains:

  • statewide and destination-specific visitor profile data

  • statewide and destination average Net Promotor Score

  • statewide and destination average Anticipation Score

  • direct visitor response data (tables) with optional narrative insight providing current and comparative seasonal information

  • the most comprehensive recreation and lifestyle database

The largest, most comprehensive, current, continuous and

applicable database of California travelers.



Pricing is tiered depending on the level of detail requested.