Plan wisely. Use data. Strategically.

 

TAG's California Traveler and Lifestyle Report is a semi-annual, statewide study of California travelers--the country's largest, most active and lucrative travel segment.

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What you get

Each California Traveler and Lifestyle Report contains:

• statewide and destination-specific visitor profile data

• statewide and destination average Net Promotor Score

• statewide and destination average Anticipation Score

• direct visitor response data (tables) with optional narrative insight providing current and comparative seasonal information

• the most comprehensive recreation and lifestyle database

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The largest, most comprehensive, current, continuous and

applicable database of California travelers.